Vips is a family-friendly restaurant chain operating over 300 diners in Mexico. In 2016, Vips started a substantial rebranding effort to modernize the whole experience, from the interior design to the menu. With more than 50 years in the market, Vips now aims to be the community hub where any kind of Mexican will feel at home.
Role
Associate Creative Director
Copywriting
Welcome those who get wings and those who don't. getting wings = being stringed along
Welcome those who put the spoon into everything and those who don't. (expression that means "poking the nose into everything.")
Welcome those who split the bill and those who don't.
Welcome those who have beard and those who don't.
Welcome those who already know what to order and those who don't.