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Since speciality coffee houses have become popular in Mexico, Alsea set a new goal for 2018: reminding young professionals that Vips remains the best coffee place.
Role
Creative Direction
Copywriter:
Ernesto Licona
Art Direction:
Mariana Ros/Norma Carmona
In 2017, Vips launched a new variety of burgers, sandwiches, and starters with a home-made quality and "cooked with care" style.
The target: millennials looking for an alternative to the fast-food industry.
Role
Associate Creative Director
Copywriter
Creative Direction:
Chucky Rivero
Art Direction:
Mariana Ros/Norma Carmona
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