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Domino's had a big challenge in the summer of 2018: stand out from the rest of the brands talking about soccer and brands bragging about being official sponsors of the World Cup.
The idea: An integrated campaign showing how proud we are for NOT sponsoring the year's biggest event. We are part of it, even if we can't mention it.
Role
Associate Creative Director
Copywriting
Creative Direction:
Chucky Rivero
Art Direction:
Mariana Ros/Brenda Silvana/Norma Carmona
Social Media Action
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